A few years back I worked on this project for Mr B & Friends in Bath when they were putting together a campaign to increase season ticket sales at Bristol City.

This was a fun project to work on because the creative aesthetic we decided to go for was based on Beano-style comic books. I’m a big fan of comic books so writing the speech bubbles wasn’t that tricky. The trickier bit was writing the marketing material including doordrop flyers, direct mail, and messaging to go around the football ground like boards, posters, flyers and so forth. We had a tight deadline – not long to hone the words before they appeared on the creative director’s screen in the layouts, and then on the proofs…

The biggest kick was going into Bristol and seeing the work at large on bus shelters and billboards.